The backbone of businesses, the opener and closer of deals, the risktaker who bets on their unique strengths—that’s an entrepreneur. For Jay D. Rodgers, author of The Bet, this is the defining ethos behind his entrepreneurship. Rodgers has seen and done it all: from the gritty start-ups to full-scale, worldwide businesses that generate millions in revenue each year. Now, he’s translated his success story into a one-of-a-kind playbook for fellow entrepreneurs.

For more than half a century, Rodgers has started and sold capital ventures, from custom-made cowboy boots to the world’s largest breath-alcohol interlock company, and he’s helped many others along the way.

The Bet is bluntly honest and offers no excuses: an entrepreneur always finds a way. When Rodgers bets, he bets big—as an entrepreneur should—on his business, his partners, and his experience to wrangle the best results. His advice and strategies for success are set apart by his peerless insights on the intrinsic trials, errors, and triumphs of serial entrepreneurship. Revealing how he did it, and teaching you how, The Bet is like a mentorship session with Rodgers. In his book, you’ll learn:

> the value of understanding what motivates people;
> an easy, never-fail secret to buying bank notes;
> why sometimes it’s more profitable to change the players than to change the game;
> an important concept Jay learned at Harvard Business School; and
> an argument for why you should put all your eggs in one basket.

Rodgers even reveals the bet he made with the book’s publisher—a bet that guarantees everyone wins. Whether you’re an experienced entrepreneur looking for insider secrets or just starting out, The Bet will help you turn your business dreams into reality.